2922/44 Beadon Pura, Saraswati Marg

Karol Bagh, New Delhi

RZN/D-184, Basement Peeragarhi Chowk Rohtak Road Near

Radha Ki Rasoi Delhi - 110087

215, Khanpur Above Punjab National Bank Deoli Mod, main, Mehrauli

Badarpur Rd, New Delhi, Delhi 110062

O-67, 2nd Floor, Laxmi Market, Badarpur Main Chowk,

Main Mathura Road, Delhi

9212 014 014
Mon-Fri 10:00am-6:30pm

Search Engine Optimization Training

SEO Training

No matter you are an MBA or you are qualified in any other field, if you want to pursue a career as an SEO expert, our professional SEO training will transform you into a versatile SEO professional. Our Professional SEO training will ensure you a stable career, handsome income and consistent growth.

Our course content is designed to provide you in-depth knowledge of tools, techniques and strategies for result oriented search engine optimization.

Course Contents

Basics of SEO Introduction to SEO SEO is an important tool for any web marketing campaign. It helps to set your website at the position higher than the millions of other websites in response to a search query. We will explain you regarding all the necessary information you need to know about search engine optimization such as:

  • What is search engine optimization?
  • How SEO works for websites?
  • Differences in the ranking criteria of major search engines

Our course content is designed to provide you in-depth knowledge of tools, techniques and strategies for result oriented search engine optimization.

Importance of SEO

In recent years, SEO has been emerged as a most promising career. More than 60% of the businesses are conducted online and wishes for high search engine rankings for their websites to survive successfully in competitive business world. With our extensive SEO training, you will come to know, SEO is more than just bringing tons of traffic to a website. It is an art and science enabling websites efficient enough to increase sales and profits of a business.

Search Engines vs. Directories

To be listed on the major search engines is the most important aim of the search engine optimization, because they can potentially generate traffic to a website. Most of us are familiar with yahoo, Google and MSN. However, the list is vast. Some of the other major search engines include AOL, Hotbot, AltaVista and many more. We will make you familiar with all the major search engines as well as tricks and techniques to secure greater visibility upon them.

Search engines are different from directories. Search engines have indices called spider that crawls through all the web pages it comes across. They analyze and store all the words on the website to determine their relevancy and return a list of those documents in which those words are found.

On the other hand, directories are compiled, edited and listed in appropriate categories by human beings. Yahoo, Business.com, Dmoz.org and Looksmart are some of the best known directories.

Types Of search engine optimization

  • On Page Optimization
  • Off page Optimization

On Page Optimization

On page optimization is the foremost step for any SEO strategy. It will not only help you to rank higher but will also enhance overall readability of your website. We teach you all the methods and tricks for effective on page optimization.

SEO On Page Optimization Tools

  • Competitors Analysis
  • Keyword Research
  • Keyword Placement
  • Title Creation
  • Meta Tag Creation
  • Meta Description Creation
  • Keyword Density
  • URL Structure Analysis
  • Content Creation
  • Image Optimization
  • Sitemap Creation
  • Use of robots.txt
  • Doorway Pages
  • Invisible Text
  • Cloaking

SEO Off Page Optimization

Off-page optimization concentrate upon what can be done off the pages of a website to maximize its performance in the search engine results. It concentrates on getting back links through various link building strategies and other techniques.

SEO Off Page Optimization tools

  • Search Engine Submission
  • Directory Submission
  • Article Submission
  • Press Release submission
  • Forums Posting
  • Link Building
  • Link Building
      - One-Way
      - Two-Way / Link Exchange
      - Three-Way
  • Blogs
      - Blogs Creation
      - Blogs submission
      - Blogs Commenting
  • Posting Free Classifieds
  • Google Mapping/Listing
  • Social Book marking
  • RSS feeds
  • Video optimization

Black Hat / White Hat / Grey Hat
SEO Tools

  • Google Keyword Tool
  • Word Tracker
  • Keyword Spy
  • Keywords Position Checker
  • Keyword Density Checker
  • Google Analytics
  • Stats Counter

SEO Reporting

SEO reporting enables you to review and monitor your progress in your SEO campaign. It is important to monitor the various statistics and indicators to secure stable top position. It helps to know what the data means and how it affects any website’s search engine rankings.

With our SEO training, you will be turned into a fully fledged SEO professional and will be able to grab all the opportunities in SEO field and secure a flourishing career as an SEO expert.


Graduates with good communication skills and adequate knowledge of internet related terms and technologies (Students pursuing graduation are also allowed)

Fees Structure:

Duration:    Weekend / Daily Classes
Registration fees:     Rs. 500/-

See Our Advance

Course Modules

SEO Introduction

SEO refers to the Search Engine Optimization. It has the power to increase the visibility of your website in the search engine result pages. By using SEO your website will rank high and get enough traffic. This is an organic modus that costs nothing to use.

SEO Audits and Structure

The SEO audit is a mandatory process for the website. After doing an audit of the SEO it provides a better insight into your website. In fact, this is a great way to improve your SERP. The more good you have your site structure; the more chances created to get higher ranking in the search engines.

Keyword Research Basics

Keyword research is a base of any internet marketing action. The keyword research all about is to find out according to your target audiences what they might search and like to search. The knowledge about these actual search terms can help inform content strategy or marketing strategy overall.

On page SEO Fundamentals

When it comes to on-page SEO, we believe you’ve heard enough about Meta tags and keyword solidity. On-page SEO is a method to optimize the web pages to get the rank higher which creates possibilities to receive more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized

Link Building & off page SEO

In the search engine optimization, link building has the aim to increase the number and quality of inbound links to the webpage. It also helps to get the search engine rankings of that page or website. Off-page SEO is all about techniques which use to improve the position of a website in the search engine results page.

Reporting on SEO

When it comes to SEO, measurement is a crucial point to get success. It's important to know about the reporting, especially when it comes to data about rankings, referrals, links, and more. Reporting refers to the measurement of view of performance and results.

Earn a certificate And

Become an SEO Expert

White hat
Link Building


Being a small entrepreneur it was tough to demonstrate my business when so many competitors are already ahead. Before my business was over, SEO came forward to get my business done a new height. The help of Hi-Aim Institute should be comprehended on the same level as SEO does for me.

This course is incredible the way it helps to take your business to the apex. I found this course very zestful and auxiliary. I learned a lot of contrivance about SEO and how it works to increase the visibility of the website.

Now I use their tips and inevitable knowledge what I got in this course. A much appreciated and invaluable Institute in Digital Marketing.


SEO Training Program

SEO is a 45 days training program delivered through a blended format of teaching comprising:

In-class/ Face to face learning during weekdays and weekends

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