Are you looking for an inspiration for your next social media campaign?
In this article, you will know about top social media campaign. This is rear to find someone who doesn’t own their social media account whether Facebook, Linkedin, Twitter and so on
According to a recent survey, more than 90% of young adults aged 18 to 29 use Social Media and also has said that social media is one of their preferred channels for communicating with businesses and another sort of work.
A social media campaign is the medium to connect audiences and has the power to engage, and inspire brand awareness among people.
Why social media is turning into need, one of the biggest reasons of success for the modern social media campaign is creativity.
If you’re planning to launch a big social media campaign and you just need a little inspiration from experienced people or tools. Let’s go ahead and go through the further successful campaign that may aspire you.
1 . Salt Bae – Nusret Gökçe’s Social Media Campaign
There is no doubt that everybody loves food and especially if you’re a meat lover, you may like to have grilled meats.
Nusret is so enthusiastic and this urged him to share the video and accompanying hashtag across the rest of his social channels. It helped him to earn internet fame and shining a light on his restaurant chain.
Through choosing Instagram, visual social media platform to first launch his campaign.
With the simple and cost-effective social media turned heads in an instant to Chef Nusret’s and it proves that by focusing on the creative process rather than big budget assets. You can also reduce cost and still enjoy mass social media success by using in right way.
2 . Know Your Lemons – Worldwide Breast Cancer
This campaign was to encourage women to check their breasts more regularly to help and save their lives. Worldwide Breast Cancer launched to Know Your Lemons Campaign with this campaign, the response was incredible.
The Know Your Lemons Worldwide Breast Cancer Campaign has given thousands of women the critical information needed to spot lesser known warning signs and share their personal views.
It was created member’s page on Facebook where people could read regular news updates, donate to the cause, and take part in active conversations about the subject.
3 . Mum’s Day off – Red Letter Days
We all know that how Mother’s Day is a huge event. This Mother’s Day by launching a clever campaign titled Mum’s Day.
This was content with the rich social media campaign that has put the business back on the map, helping the brand to become one of the most trusted names.
4 . Eggo – Kellogg’s and Netflix
You must be heard about Eggo campaign, Eggo campaign is the name of the social media campaign it narrates about the product where a campaign is trying to plug.
Now you must be wondering what an Eggo is, it is justified to clear things up. The Eggo is a basically frozen waffle from Kellogg’s.
This is also having said that by moving quickly and jumping on trends, you’ll be able to get the benefits of riding on social media which is the fruitful viral wave.
5 . BuzzFeed – Tasty
Do you know how video content really exploded on social media? I think you must have an idea how it’s going these days. The BuzzFeed’s new social media channel, Tasty that was focused specifically on Facebook
There was a concept that was simple. It’s widely known that Facebook’s algorithm now promotes video ahead of other types of content and BuzzFeed has found a very smart way of taking advantage.
6 . Donald Trump
It was the biggest story and huge social media campaign; it may not have been a traditional social media marketing campaign. There are few who could match their incredible ability to generate engagement on social.
With this entire campaign, Trump dominated on social receiving around 3 times the engagement of Clinton. His main campaign hashtag #MAGA was used over 8 million times in the last month of the campaign. Trump used the power of social media to get himself to the very top.
7 . Airbnb
You must hear about Airbnb campaign, this campaign belongs to the hospitality sector. As the hospitality social media report shows, there’s really plenty that any brand can learn from Airbnb’s.
More than 86% of the users select the platform because they want to experience the cities they visit like locals. It was much more than just a social media marketing campaign with the accommodation giant using 3D technology to deliver a new style of visual advertising. The campaign video received 11 million views on Facebook, 56,000 likes, and 5,200 comments.
8 . General Electric
General Electric is one of the most underrated stars of social media marketing, just because their subject matter is so targeted to their audience.
This means that although they may not get the incredible numbers of saying Tasty, their ideas are targeted and effective as Kissmetrics explains here.
General Electric had many great social media campaigns over the last few years but in 2016 one of their most successful was #CC9900 a coding challenge timed to coincide with the Olympics in Rio de Janeiro.
9 .The Ice Bucket Challenge
This doesn’t happen every day to get a static that a social media campaign entices 17 million people to post videos on Facebook and also generates $115 million in charitable donations within 6 weeks.
This is a famous campaign with the Ice Bucket Challenge; it was a game-changer. In the summer of 2014, it compelled millions to dump water on their heads, post a video of it online and challenge friends to do the same in lieu of a $100 donation to the ALS Association.
10 . Newcastle
The Newcastle Brown Ale has been used Facebook for its award-winning Super Bowl Band of Brands campaign. Lacking the $4.5 million needed to buy 30 seconds of Big Game airtime, Newcastle decided to take a cue from the sharing economy that’s made Kick starter, Uber, AirBnB and CityBike so popular.
It was a simple way to poke fun at the ridiculous cost of Big Game advertising while inserting ourselves, and plenty of other brands, into the Big Game conversation.
I hope you found this article interesting to know such amazing campaign, now you have deep knowledge about some social media campaign.