How do you feel if anybody asks you to work merely with traditional marketing? In fact, we have been getting more quick facilities since digital marketing entered in the market.
People have been enough familiar with digital marketing in this decade, now we have better understanding along with quicker results in low-cost. In this article, we will try to find which aspect of brand marketing is better.
Digital marketing offers an opportunity to create, promote & awareness, brands through some digital mediums. It gives a platform to reach a large numbers customer instantly. This is quicker, save your money and efforts.
Here are some digital marketing mediums:
- Business networking sites such as LinkedIn
- Social media sites such as Facebook, Instagram, and Twitter
- Email marketing
- Paid pop-up ads
- Click-baiting URLs for viral content marketing
What is traditional marketing?
Traditional marketing is all about promotion, advertising or campaign. Traditional marketing can be defined with print advertisements, such as newsletters, billboards, flyers, and newspaper.
Here are following modes of promotion in the traditional marketing:
- Billboard advertising along roads and highways
- Magazine Ads
Digital Marketing Vs Traditional Marketing –
Traditional marketing is an old method to promote service or product, it can’ be denied that digital marketing has set a revolution in past few years. There are some endless benefits compared to traditional marketing, let’s know more:
1. Instant Result –
Digital marketing produces more instant results over traditional marketing, while traditional marketing takes time through print media or billboard. Through digital marketing, you can evaluate your audiences and view the results.
2. Low Cost –
Digital marketing so effective and low-cost, advertising through the internet is really under budget. Traditional marketing takes more time and it costs high through Newspaper, television and other media.
3. Brand –
We all know how brand plays a key role when a brand image comes from digital marketing vs traditional marketing, digital marketing always keeps ahead.
As digital marketing frequency is rapid and has great brand awareness such as Amazon, SnapDeal, Flipkart, etc. While traditional marketing produces slower results, people want things done instantly and that’s the reason now most of the people use this fast medium whether it’s for shopping, banking, books, medicine, food, and so on.
If you want to release your ad in the newspaper it will reach to the people wherein you want but what about social media such as Facebook, Instagram, Twitter, and Snapchat where your message will deliver within a second without any cost.
4. Exposure –
Digital marketing is a great source of exposure, where you can reach thousands of people within a second while traditional marketing can only cover a certain area or population sector of a region. In fact, an online advertisement has the power to reach to multiple people across the world.
5. Engagement –
The traditional marketing doesn’t interact with your targeted audience. Once you produce any add through traditional marketing channel, you have to wait to get responses
But by using digital marketing, you can not only interact with your targeted audience in the real-time but also spread your product, service and can take feedback.
6. Quicker –
Digital marketing works in the real-time which takes less time and finishes your work instantly. While traditional take time to deliver your message. Through traditional marketing, you need to wait for the results until it goes to your audiences. There are so many free media you can use to promote your service such as Facebook, Twitter, Linkedin and so on.
7. Works for Every Stage or Field –
When we talk about Digital marketing and traditional marketing, online marketing always gets ahead with the certain benefits you cannot ignore. Digital marketing offers an opportunity to the small businesses.
8. Easy Analytics –
Through the traditional marketing, you will not be able to analyze your strategies but digital marketing measures very easily and quick. You can get to know about your audiences through Google Analytics.
After reading this article, now you have a great understanding of digital marketing and traditional marketing, you can use this information at any speech or at any institute.