Search Engine Optimization (SEO) is a vital online marketing activity, which attempts to enhance the rankings of the targeted websites on the search engine. It is primarily a technique, which advertiser implements on their websites to upgrade rank as high as possible on search engine result pages.
When the user browses something, they are more likely to visit top 5 web pages appear on the search engine research page. So, the websites having the higher rank on result pages will get more clicks.
It is not that easy to get good ranking in a search engine. With the advancement in technology, search engines are also getting the advance, so only quality content won’t work alone to maintain your online presence.
On-page search engine optimization includes all the activities that advertisers do for their website to improve the ranking, which consists page titles, inner linking, Meta tags & descriptions, and much more. It is one of the initial steps of SEO Training, which every webmaster keep on their priority list. It is the very important aspect of digital marketing, as it not only helps to upgrade your ranking on the result page but also increases the overall readability of your website.
The title or heading is the most important element of the website, as it works as an identity of your online address. It is highly important you optimize the title. It should be precise yet descriptive so that your website stands out of others and visitors can identify your brand.
The title tag is the first thing that gets noticed and displayed by search engines. The advertisers should make sure that title is enough to catch to drive attention of visitors and make them curious to know more about your brand and business.
Though Meta tags importance has declined, yet its use cannot be ignored. A site’s Meta tag is generally consisting of the brief description of your website, services you provide, and solitary nature of your unique product and services.
This small piece of text plays a vital role in increasing visitors, as if the user finds worth appealing, he/she will definitely go to your website to find out more.
If you want the users to know more about your product or services, it is highly essential for you to highlight important parts of your website that you want to be noticed.
There are many tags in html allowing you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc.
If you want to improve the ranking of your website then you need to optimize the content in such a manner, that it is compatible with both search engines & your readers. While stuffing keyword in the content, you should make sure the density of the keywords, as too many keywords, can make the content unreadable.
Optimizing your internal & external outbound links plays a significant role to facilitate a better navigation to search engine and your visitors a better navigation.